Baby Trend eCommerce Project

Full eCommerce system development, digital marketing and consultation

Client Industry

Baby Trend is a world famous brand and manufacturer of car seats, travel systems, joggers, strollers, high-chairs, nursery centers, diaper champs, bouncers and more.

Project

eCommerce website design and development, technology integration, data migration, cyber security, digital marketing strategies and consultation services.

Website
About the project

This brand thrived for years with a regular website that only provided product information such as manuals and registration functions for buyers. The website did not sell products but rather referred visitors to its company owned online stores and also retailers like Walmart and Target. 

The company came to a point in which they needed to penetrate the eCommerce industry and required an operation that supported their enterprise operations. 

Magento was chosen as the eCommerce platform to handle the functions needed to support the millions of visitors and users. This project required software programmers, I.T., graphic designers, security specialists and digital marketing experts. 

Today, Baby Trend leads eCommerce sales of car seats, strollers and more in an intelligent and sophisticated manner. 

Challenge

Build an eCommerce platform that is stable when integrated with review syndications systems for retailers like Walmart and Target. Handle millions of visitors and concurrent users. Support digital marketing functions.

Solution

Develop a high performance and stable eCommerce website and database on Magento without relying on extensions. Architect advanced cyber security systems.

Results

An eCommerce department was born and now growing to serve all the people who prefer to buy or obtain information directly from the manufacturer.

Website Design and Development

The company required a design and development process that met their existing branding requirements. In addition, we needed to create something that supported their trademarks for Respiro, Snap-N-Go, Sit N’ Stand, and several more. 

We worked with their in house graphic designer and traditional marketing team to assist in the creative aspect. 

Baby Trend Website
Screenshots
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