E-Commerce Website Platform Comparisons

E-Commerce Website Platform Comparison Shopify Logo Shopify E-Commerce Website Platform Comparison WIX Logo Wix Big Commerce Logo BigCommerce e-commerce-website-platform-comparison​-squarespace-logo Squarespace weebly-logo Weebly
MAIN
Overall Rating 4.7 4.3 4.2 4.2 4.1
Best For Awards Best All-Around
E-commerce Platform
Great Value for Money Best Inbuilt Features Best Designed Templates The One to Watch
Easy Of Use 4 / 5 3.6 / 5 3.3 / 5 3.4 / 5 4 / 5
Stores Powered 500,000 388,000 95,000 N/A 441,000
Customer Score 4.7 / 5 4.5 / 5 3.2 / 5 4 / 5 4 / 5
SALES FUNCTIONALITIES
Overall Score 4.7 / 5 2.6 / 5 4.5 / 5 3.5 / 5 2.6 / 5
Inventory 5 / 5 2 / 5 5 / 5 5 / 5 3 / 5
Multi Channel Integration
Abandoned Cart Recovery
No Transaction Fees
PAYMENT OPTIONS
Paypal
Square
Stripe
Apple Pay
Amazon
PRICING
Number Of Plans 3 3 3 2 5
Entry Plan (Monthly) Basic Shopify:
$29 ($348/year)
Business Basic: $23
$276/year)
Standard: $29.95
($359.4/year)
Basic: $26
($312/year)
Pro: $12
($144/year)
Free Trial
FEATURES
Overall Score 4.1 / 5 4 / 5 4.1 / 5 3.6 / 5 4 / 5
SEO Control 4 / 5 5 / 5 5 / 5 3 / 5 4 / 5
App Market
Free Custom Domain
Built-in Marketing Tools
Customer Login
Members Area
Password Protect
DESIGN
Overall Score 3.7 / 5 4 / 5 3.2 / 5 4.2 / 5 3.2 / 5
Flexible Design
SUPPORT
Knowledge Base
Phone
Live Chat
Email
Forum
Overall Score 4.7 4.3 4.2 4.2 4.1
Find Out More Visit Shopify Visit WIX Visit BigCommerce Visit Squarespace Visit Weebly

Overall Rating

What is this?

Our overall ratings are based on the average score of all ratings combined.

Why does this matter?

Our scores give you an at-a-glance overview of which service offers you the best features, value, and more.

Comparison
  • Shopify - 4.7 / 5
  • WIX - 4.3 / 5
  • BigCommerce - 4.2 / 5
  • Squarespace - 4.2 / 5
  • Weebly - 4.1 / 5

Best For Awards

What is this?

Find out what areas of website creation our recommended builders are best for

Why does this matter?

Our ‘Best for’ awards highlight builders which excel in the areas that matter most to our readers. If you don’t know where to start, these awards should help you to quickly identify the builder best suited to your needs.

Comparison
  • Shopify - Best All-Around Ecommerce Platform
  • WIX - Great Value for Money
  • BigCommerce - Best Inbuilt Features
  • Squarespace - Best Designed Templates
  • Weebly - The One to Watch

Ease of Use

What is this?

Tells you how easy and intuitive each builder is to use.

Why does this matter?

Not feeling confident around technology shouldn’t prevent you from having a website! We’ve rated each builder on how easy it is to pick up and use, so you know how much of learning curve each one has. Why spend hours figuring out which builder is suited to your skills when we’ve saved you the trouble?

Comparison
  • Shopify - 4 / 5
  • WIX - 3.6 / 5
  • BigCommerce - 3.3 / 5
  • Squarespace - 3.4 / 5
  • Weebly - 4 / 5

Stores Power

What is this?

How many online stores are hosted on each platform.

Why does this matter?

Popularity doesn’t always translate to quality, but it can be helpful to know how many others trust the platform with their ecommerce business.

Comparison
  • Shopify - 500,000
  • WIX - 388,000
  • BigCommerce - 95,000
  • Squarespace - N/A
  • Weebly - 441,000

Customer Score

What is this?

How likely people who have tested the platform would be to recommend it to a friend.

Why does this matter?

Word of mouth is an important factor when making any decision, and having non-experts test each platform is a surefire way to work out which are most beginner-friendly. This testing is something we really believe in – it’s what sets us apart from our competition.

Comparison
  • Shopify - 4.7 / 5
  • WIX - 4.5 / 5
  • BigCommerce - 3.2 / 5
  • Squarespace - 4 / 5
  • Weebly - 4 / 5

Overall Score

What is this?

Transactions fees, whether you can create promotional codes and abandoned cart recovery. These are just some of the sales features we have taken into account to provide you with a combined score of how good each platform’s sales features are.

Comparison
  • Shopify - 4.7 / 5
  • WIX - 2.6 / 5
  • BigCommerce - 4.5 / 5
  • Squarespace - 3.5 / 5
  • Weebly - 2.6 / 5

Inventory

What is this?

How we rate each ecommerce platform’s inventory quality is based on the amount of products you can sell, the ability to create multiple variants, if you can import products in bulk, the stock management available, whether you get revenue reports, and if you can see visitor counts.

Comparison
  • Shopify - 5 / 5
  • WIX - 2 / 5
  • BigCommerce - 5 / 5
  • Squarespace - 5 / 5
  • Weebly - 3 / 5

Multi Channel Integration

What is this?

Can you to sell across social media and other marketplaces?

Comparison
  • Shopify - Allows you to sell across multiple social channels including Facebook, Instagram and Pinterest. You can also sell on marketplaces like eBay and Amazon. Other sales channels that are available to Shopify users include Wanelo, Houzz, Buzzfeed and Kik.
  • WIX
  • BigCommerce
  • Squarespace
  • Weebly

Abandoned Cart Recovery

What is this?

When an automatic email is sent to a customer should they leave your site with items in their cart, but without checking out.

Why does this matter?

Abandoned cart recovery emails can help you recoup up to 15% of otherwise lost sales. It’s a great way of retargeting your customers and getting them to come back to your store.

Comparison
  • Shopify
  • WIX
  • BigCommerce
  • Squarespace
  • Weebly

No Transaction Fees

What is this?

Does the platform itself enforce any additional fees when you process a customer’s payment?

Why does this matter?

If the platform takes a cut each time you process a payment, you’ll be losing unnecessary money on each transaction.

Comparison
  • Shopify
  • WIX
  • BigCommerce
  • Squarespace
  • Weebly

Paypal

What is this?

Do they accept PayPal as a payment option?

Comparison
  • Shopify
  • WIX
  • BigCommerce
  • Squarespace
  • Weebly

Square

What is this?

Do they accept Square as a payment option?

Comparison
  • Shopify
  • WIX
  • BigCommerce
  • Squarespace
  • Weebly

Stripe

What is this?

Do they accept Stripe as a payment option?

Comparison
  • Shopify
  • WIX
  • BigCommerce
  • Squarespace
  • Weebly

Apple Pay

What is this?

Do they accept Apple Pay as a payment option?

Comparison
  • Shopify
  • WIX
  • BigCommerce
  • Squarespace
  • Weebly

Amazon

What is this?

Do they accept Amazon as a payment option?

Comparison
  • Shopify
  • WIX
  • BigCommerce
  • Squarespace
  • Weebly

Number of Plans

What is this?

The number of different paid subscription plans offered by each builder.

Why does this matter?

The bigger the choice of plans you have, the better you can tailor your subscription to your needs.

Comparison
  • Shopify - 3
  • WIX - 3
  • BigCommerce - 3
  • Squarespace - 2
  • Weebly - 5
Annual Plan Price/Month:
Squarespace
  • Personal – $12.00
  • Business – $18.00
  • Basic – $26.00
  • Advanced – $40.00
Weebly
  • Starter – $8.00
  • Pro – $12.00
  • Business – $25.00
  • Performance – $38.00

Entry Plan (Monthly)

What is this?

The cost of each service’s cheapest pricing plan. Please note, these are the regular prices – most providers will offer further discounted rates for new customers, but these will only be applicable to your initial sign-up term. Check out each host’s own site for further details.

Comparison
  • Shopify - Basic Shopify: $29 ($348/year)
  • WIX - Business Basic: $23 ($276/year) - Combo Plan
  • BigCommerce - Standard: $29.95 ($359.4/year)
  • Squarespace - Basic: $26 ($312/year) - Personal Plan
  • Weebly - Pro: $12 ($144/year) - Starter Plan

Free Trial

What is this?

A 14-day free trial.

Why does this matter?

Having access to a free trial lets you take your website builder for a test drive before deciding if it’s right for you. It’s the best way to get to know a website builder before you commit your time, energy and money to it.

Comparison
  • Shopify
  • WIX
  • BigCommerce
  • Squarespace - 2 weeks free trial
  • Weebly

Overall Score

What is this?

Incorporated in this category of investigation are areas such as inbuilt features, storage space, app store quality and whether the platform has the ability to support a blog.

Comparison
  • Shopify - 4.1 / 5
  • WIX - 4 / 5
  • BigCommerce - 4.1 / 5
  • Squarespace - 3.6 / 5
  • Weebly - 4 / 5

SEO Control

What is this?

Being able to control your website’s SEO (Search Engine Optimisation) helps you to refine your website in order to improve its visibility online and in search engine rankings

Why does this matter?

Having more control of your website’s SEO is a great way to improve your search engine rankings, increase visitors to your website, boost sales, and grow your website’s online reputation. It’s a vital piece of the online success jigsaw puzzle.

Comparison
  • Shopify - 4 / 5
  • WIX - 5 / 5 - Wix SEO Wiz is built into your editor and can help you optimize your site for search engines. You can also customize titles and webpage URLs (webpage addresses) so search engines will better understand the purpose of your pages. Wix is specifically highlighted in the Google Webmaster Guidelines (next to WordPress), answering a common question as to whether Wix is search engine friendly.
  • BigCommerce - 5 / 5
  • Squarespace - 3 / 5 - Squarespace gives you full control over page titles, on-page headings, image alt text, tags and categories, which all help to tell Google what your site is about and improve its standing in search engine results pages.
  • Weebly - 4 / 5 - Weebly has a built-in SEO option in its editor. It enables you to edit your site and page descriptions, as well as add focus keywords to help search engines categorize your website. It’s not as in-depth as Wix or Squarespace though.

App Market

Comparison
  • Shopify
  • WIX
  • BigCommerce
  • Squarespace
  • Weebly

Free Custom Domain

What is this?

Having a custom domain lets you personalize your website’s URL or address (e.g. www.mycustomdomain.com).

Why does this matter?

Some website builders offer you a free custom domain when signing up to one of their premium plans. Having a custom (and more personalized) domain not only makes your website look legitimate, but it can also help you stand out and become more memorable to users too!

Comparison
  • Shopify
  • WIX - provides you with a free domain name if you sign up to their Combo or higher plans.
  • BigCommerce
  • Squarespace - gives you a free custom domain if you subscribe to a paid plan and for it pay annually.
  • Weebly - gives you a free custom domain when signing up to a paid plan and paying for it annually.

Built-in Marketing Tools

What is this?

Features that don’t need installing which help you advertise and market your store/products.

Why does this matter?

Having marketing tools readily available to you means you’re not wasting time searching around for them, or paying extra to install them. It also lets you know the platform takes your marketing seriously.

Comparison
  • Shopify
  • WIX
  • BigCommerce
  • Squarespace
  • Weebly